Internet Marketing

Do you need internet marketing?

Having a great looking website that nobody gets to see is a waste of time. So how do you get people to visit you website? Pay-per-click and search engine optimisation are two methods of promoting your website on the internet. But what actually are they?

Pay-per-click (PPC) advertising

Pay-per-click advertising (also known as the sponsored listings) is a paid method of advertising your site on a search engine, usually by bidding against other advertisers.

When a user types in a phrase that you have bid on, your ad will be displayed and you therefore have a chance that the user will click on your ad and be taken to your site. Ads are displayed based on highest bid price and relevancy. As the name suggests when a user clicks on the link they are taken to your site and you pay the price you bid for that search phrase. Pay-per-click brings immediate results, but as soon as the campaign stops, so do the results.

Search Engine Optimisation (SEO)

Search engine optimisation is a process of getting your website listed nearer the top of the organic (non-paid for) search engine results for particular search phrases.

Search engines such as Google use an automated process to rank the order of each site. With optimisation the aim is to get your web pages the best possible result in that ranking process. SEO takes into account many factors including:

  • The title of a page
  • The page address (www...)
  • Page content (the text)
  • The website's structure
  • Links to the page from other websites

If you would like help with Internet Marketing then please contact me to discuss you needs.

Sites created by mbliss.co.uk and SEO

The first stage of any SEO campaign is to ensure that the unseen technicalities (HTML, CSS & JavaScript) of the website work with the search engines and not against them.

You would be surprised how many websites have content that is inaccessable to search engines such as Google.

Any website we create will be developed so as to allow the search engines to easily access and categorise the website's content.