Do you need internet marketing?
Having a great looking website that nobody gets to see is a
waste of time. So how do you get people to visit you
website? Pay-per-click and search engine optimisation are two
methods of promoting your website on the internet. But what
actually are they?
Pay-per-click (PPC) advertising
Pay-per-click advertising (also known as the sponsored listings)
is a paid method of advertising your site on a search engine,
usually by bidding against other advertisers.
When a user types in a phrase that you have bid on, your ad will
be displayed and you therefore have a chance that the user will
click on your ad and be taken to your site. Ads are displayed based
on highest bid price and relevancy. As the name suggests when a
user clicks on the link they are taken to your site and you pay the
price you bid for that search phrase. Pay-per-click brings
immediate results, but as soon as the campaign stops, so do the
Search Engine Optimisation (SEO)
Search engine optimisation is a process of getting your website
listed nearer the top of the organic (non-paid for) search engine
results for particular search phrases.
Search engines such as Google use an automated process to rank
the order of each site. With optimisation the aim is to get your
web pages the best possible result in that ranking process.
into account many factors including:
- The title of a page
- The page address (www...)
- Page content (the text)
- The website's structure
- Links to the page from other websites
If you would like help with Internet Marketing then please contact me to
discuss you needs.
Sites created by mbliss.co.uk and SEO
The first stage of any SEO campaign is to
search engines and not against them.
You would be surprised how many websites have
content that is inaccessable to search engines such as Google.
Any website we create will be developed so as to
allow the search engines to easily access and categorise the